Appendix A: Communication Planning Forms and Samples
The following is a listing of forms and samples that appear in this appendix.
Stage 1: Planning and Strategy Development
- Communication Program Plan
- Strategy Statement/Creative Brief Template
Stage 2: Developing and Pretesting Concepts, Messages, and Materials
Stage 3: Implementing the Program
- Breast Cancer Materials User Survey
- Breast Cancer Risk Assessment Tool Evaluation: Summary of Responses
Communication Research Methods
Please also see Stage 2 forms listed above.
- Producing Rough-Cut Video for Pretesting/Theater Testing
- Sample Theater-Style Pretest Questionnaire
- Sample Script for Hosting a Theater-Style Test
- Tabulating Responses to Closed- and Open-Ended Questions
- Average Ratings for Commercial Ads to Help Interpret Standard Pretesting Questions